About Me
I came to New York City as a teenage immigrant from Armenia with a sketchbook, a heavy accent, and pockets so empty I couldn't afford the subway. I rollerbladed to school after long work shifts, helping my parents pay rent while chasing a dream that refused to let me go.
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At FIT I found my calling. What followed was 20 years at the highest levels of fashion — designing Hervé Léger runway collections, directing design teams at BCBG, BEBE, and GUESS, building brands from concept to free-standing store in one year, leading teams of 35+, and dressing celebrities. I flew on private jets to fashion shows in NYC. I saw my work on red carpets, movies and in glossy magazines.
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I also learned the hard truth about this industry — that it can discard experience without a second thought. That experience made me who I am today: someone who fights for designers who deserve better, and mentors the next generation with honesty, strategy, and real insider knowledge.
My Design Philosophy
"My idea for any design is to reach a woman who desires clothing that will carry her through every aspect of her life, from the more formal, go to work occasions, workouts, travels and also for the more informal aspects of her life. It really reflects the style and sensibilities which I see all around me, whether it be right out my window, in Los Angeles or Dallas. I try to design with my core design principles: Clothing of value and integrity of the design."
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My Vision
I believe fashion is not just about clothing — it is about empowering women to feel unstoppable in every room they walk into. My vision has always been to create designs that transcend trends, speak to real women's lives, and stand the test of time. That same vision now drives how I mentor — helping the next generation of designers build careers with purpose, strategy, and staying power.
